14 June 2018

  • Jaguar Land Rover’s mobility services arm launches Carpe: a new, all-inclusive car subscription service
  • Hassle-free 12 month access to new Jaguar and Land Rover vehicles
  • UK residents can subscribe to Carpe now

London, UK – Carpe is a new, all-inclusive car subscription service offering customers hassle-free access to brand new Jaguar and Land Rover vehicles.

The service is aimed at busy, high-mileage UK residents who spend many hours a week driving. They can sign up to Carpe from today, and subscribe to driving a brand new Jaguar or Land Rover for 12 months with no deposit. Carpe allows subscribers to get a new car every year and the vehicle specifications can be tailored to meet individual needs, with no restrictions on mileage. The vehicle, servicing, maintenance, insurance, roadside assistance and delivery is included in the all-inclusive, unlimited motoring package cost.

We know there is appetite for unlimited motoring packages and demand is growing rapidly for subscription services that better meet individual needs. For people who love driving premium vehicles but are tired of inflexible contracts, a subscription to Carpe is the solution. We aim to give our customers as much flexibility, freedom and choice as we can. We are excited to see Carpe come to market.

Sebastian Peck
Managing Director, InMotion Ventures

Carpe will gather feedback from its subscribers to expand its offering of tailored packages to UK residents.

For further information, please visit:  

Further information

For further information, contact:

Sally Clift
Corporate Affairs PR Manager
M: +44 7384 430009 | E:

About InMotion

At InMotion, we are shaping the future of transport, mobility and travel. Powered by Jaguar Land Rover, we're dedicated to investing in and inventing innovations that will change the way we move. 

InMotion’s venture capital arm invests in high-growth companies in the mobility, transport, travel and digital lifestyle sector. We invest globally in start-ups at all stages.  

InMotion’s mobility services arm develops innovative and premium solutions, in the mobility, transport and travel sector, collaborating with Jaguar Land Rover to provide unforgettable experiences for new and existing customers. 

Learn more about InMotion, please see: 

Notes to Editors

  • All-inclusive unlimited motoring packages start from £910 per month for a standard specification Jaguar E-PACE through to £2,200 per month for a range topping Range Rover Sport HSE (excluding VAT).
  • Insurance is included in the monthly cost. Drivers will be covered by a fully comprehensive policy, provided by Allianz.
  • Routine servicing and maintenance is included in the subscription cost, which is done at Jaguar and Land Rover approved centres.