Reimagine is our roadmap for the future; it is our strategy to realise our vision to be proud creators of the most desirable, modern luxury brands, for the most discerning of clients.
JAGUAR LAND ROVER REIMAGINES THE FUTURE OF MODERN LUXURY BY DESIGN
Jaguar Land Rover is a House of Brands: Range Rover. Defender. Discovery. Jaguar.
Truly distinct, global brands that embrace our modernist design philosophy and are emotionally compelling and unique.
Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
We are harnessing those ingredients to reimagine the business, the two brands and the customer experience of tomorrow.
The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us.
Find out more about our Reimagine strategy below.
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Product News
NEW RANGE ROVER EARNS COVETED PRODUCTION CAR OF THE YEAR DESIGN AWARD
New Range Rover has triumphed in the Car Design News annual Car Design Review book, claiming the coveted Production Car of the Year award.
Chosen by a panel of expert jurors – including design leaders from Polestar, Lamborghini, Volvo and Lucid – New Range Rover was praised for its reductive design and the way it combines a modern luxury aesthetic with an iconic form that links the new vehicle to its unrivalled 50-year lineage.
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INTRODUCING THE NEW LAND ROVER DEFENDER 130
Land Rover realises its original vision for a family of Defender vehicles with the introduction of the Defender 130, ideal for adventures for up to eight occupants.
Alongside the critically acclaimed Defender 90 and Defender 110, the Defender 130 adds another dimension to the all-conquering family of all-terrain vehicles, with adventuring opportunities for up to eight adults across three rows of full-size seating.
Like the Defender 90 and 110, the new 130 body design borrows its name from the original Defender family, inspired by the longest model in the line-up. It allows customers to effortlessly transport up to eight people across any terrain and is the ultimate demonstration of Defender’s breadth of talents.
LEARN MORETHE AWARD-WINNING JAGUAR I-PACE IS NOW MORE DISTINCTIVE AND MORE DESIRABLE
Since its debut the Jaguar I-PACE has won more than 90 global awards, including the unprecedented treble at the 2019 World Car of the Year Awards, winning World Car Design of the Year, World Green Car and World Car of the Year, reinforcing its status as the benchmark all-electric performance SUV.
Now, I-PACE has been subtly enhanced, with a more distinctive design, richer specifications, the addition of R-Dynamic models and – for the first time – striking satin paints in a choice of two metallic colours.
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