We have always been at the avant-garde of technologies and design in luxury vehicles, and we intend to continue…
Today, it’s time to reimagine the next chapter for this unique business and for the two unique brands it represents: Jaguar and Land Rover.
Chief Executive Officer
NEW GLOBAL STRATEGY – REIMAGINE – ANNOUNCED UNDER THE LEADERSHIP OF CEO THIERRY BOLLORÉ
Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
“Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow.
The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us.”
Watch the full announcement of the Reimagine strategy below.
INTRODUCING THE NEW JAGUAR I-PACE BLACK
Introducing the I-PACE Black edition featuring Black Pack, panoramic roof, privacy glass, gloss black 20-inch five-spoke wheels and a choice of paint options.
With two Jaguar-designed electric motors at each axle, producing exceptional combined performance of 400PS and 696Nm, aluminium construction and a low centre of gravity, the I-PACE offers an unrivalled balance of all-wheel drive performance, refinement, luxury and agility – together with outstanding real-world range and day-to-day usability.LEARN MORE
THE POWERFUL DEFENDER V8 JOINS THE RANGE OF PLUG-IN HYBRIDS AND EFFICIENT INGENIUM PETROL AND DIESEL POWERTRAINS
A new 525PS supercharged engine powers fastest and most powerful production Defender ever made; 0-60mph in 4.9 seconds, 149mph top speed (Defender 90). While also carrying bespoke chassis settings and transmission tuning combine to make Defender V8 the most capable and dynamic example of Land Rover’s award-winning 4x4. Pivi Pro features a new optional 11.4-inch touchscreen* – over 60% larger than existing 10-inch display.
The Defender range offers incredible breadth of choice with 90, 110 and Hard Top derivatives, petrol and diesel engines, and a Plug-in Hybrid capable of 27 miles** of EV driving.LEARN MORE
THE NEW JAGUAR F-TYPE R-DYNAMIC BLACK
New R-Dynamic Black models further heighten the purity and presence that set Jaguar's definitive sports car apart. Developed from the 300PS four-cylinder and 450PS V8 RDynamic Coupé and Convertible*, these exclusive additions to the line-up offer an enhanced specification and an even more luxurious, crafted interior.
The driver-focused interior, like the exterior, has evolved into a purer expression of the car’s elegance and performance. By concentrating on further refining the traditionally British Jaguar craftsmanship and adding discreet, beautiful details, the sense of luxury and sportiness has been heightened.