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is our roadmap for the future


It is our strategy to realise our vision to be proud creators of the most desirable, modern luxury brands, for the most discerning of clients.


Jaguar Land Rover has unveiled its new corporate identity, as part of its move to a House of Brands organisation.

The new brand identity aspires to remove ambiguity and bring to the fore the unique DNA of each of JLR’s brands - Range Rover, Defender, Discovery and Jaguar – as well as accelerate the delivery of the company’s vision to be Proud Creators of Modern Luxury.  



JLR profitability continues to improve with its best Quarter One cashflow on record

Adrian Mardell, JLR Chief Executive Officer, said: “We have had a strong start to the financial year and delivered our highest production levels in nine quarters.”


We are investing £15 billion into our future.

JLR has announced exciting plans to accelerate its transition to become the world’s leading modern luxury car manufacturer revealing its Halewood plant, in the UK, will become an all-electric production facility and its next generation medium-size SUV architecture, electrified modular architecture (EMA), will now be pure-electric.

Reimagine Stripes

Reimagine is about the renaissance of Jaguar as a pure-electric brand from 2025.

A copy of nothing, Jaguar will be respectful of the past, but not bound by it. A new distinct design language built on our new in-house platform will deliver a dramatic, truly aspirational brand.

Guided by our Planet Regenerate, Engage for Good and Responsible Business programmes, sustainability is at the heart of everything we do.