WE ARE PROUD CREATORS OF MODERN LUXURY

Our vision is to be proud creators of the most desirable, modern luxury brands, for the most discerning of clients.

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OUR STRATEGY

Reimagine is about creating our modern luxury vision for our brands, our vehicles and our clients. It is about the electrification of Range Rover, Defender, and Discovery, and the renaissance of Jaguar as an all‑electric brand from 2025.  

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JLR is a house of distinct, global brands that embrace our modernist design philosophy and are emotionally compelling and unique.

We've proudly created icons and a rich heritage spanning decades. Now is the moment we create the next chapter in our future, founded on modern luxury.

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OUR PURPOSE

We create exceptional experiences for the world’s most discerning clients.

We embrace a modernist design philosophy, authentically building desirability and emotional engagement for our brands.

 

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LEADERSHIP

Our leadership prioritises high‑quality decision‑making through rigorous strategy and accountability, supported by the Board and Executive Committee.

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