WE AIM TO ACHIEVE NET ZERO CARBON EMISSIONS ACROSS OUR SUPPLY CHAIN, PRODUCTS AND OPERATIONS BY 2039
Central to our Reimagine strategy is the electrification of both the Land Rover and Jaguar brands with two clear, distinct personalities. All Jaguar and Land Rover nameplates will be available in pure electric form by the end of the decade.
It’s part of our dedication to continuous evolution of our powertrain technologies.
- Reimagination of Jaguar as an all-electric luxury brand from 2025
- In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs, with the first all-electric Land Rover model in 2024
But it’s not just our vehicles: we also pay attention to the facilities that create them.
Our Advanced Product Centre, in Gaydon, UK, was extended and redeveloped in 2019, adding over 11 hectares of new landscaping, increasing the natural habitat on the site by 25%, along with special programmes to boost biodiversity. Its own solar energy is generated by a 3,000m2 rooftop array.
All told, we have already reduced our global vehicle manufacturing operating CO2 by 46 per cent per vehicle and we remain committed to an ongoing decarbonisation process.
SUSTAINABLE AND RESPONSIBLE LUXURY
We’re working hard to ensure luxury and sustainability can go hand-in-hand, through the best of British design and engineering.
Our design teams have challenged conventions of luxury materials and traditional methods of make. Today we offer a conscious range of innovative and responsible leather alternatives that we call Materiality, such as our premium Kvadrat wool blend, our first plant-based textile made with Eucalyptus fibres and ECONYL, made with recycled plastic. Our responsible alternatives reflect our values and the modernity or our vehicles. Find out more about our luxury material options here.
REUSE AND RECYCLE
We adopt circular economy principles; doing more with less by closing the loop on precious materials and actively recycling and reusing our waste and materials wherever we can. We are developing second lives for the batteries from our electric vehicles, actively removing single use plastic items from our operations, and recovering and reforming aluminium from used vehicles to be utilised in new models.
We are a pioneer in aluminium construction that reduces weight in our vehicles, supporting powertrain innovation.
The latest phase of our closed-loop strategy is being spearheaded by ‘REALITY’, a £2 million research project in partnership with Brunel University. It has allowed us, for the first time, to recover premium automotive-grade aluminium from scrapped vehicles, further extended our closed-loop capability.
This is vital in reducing the need for virgin aluminium in vehicle production. Not only does this reduce the need for raw materials, the creation of recycled aluminium also uses around 90 per cent less energy than from new.