Jaguar Land Rover is a House of Brands. Range Rover. Defender. Discovery. Jaguar.
Truly distinct, global brands that embrace our modernist design philosophy and are emotionally compelling and unique.
It is about becoming carbon net zero by 2039. It means we are committed to ambitious Science Based Targets.
Reducing our greenhouse emissions by 54 percent across our entire supply and operations chain by 2030 compared to levels in 2019. Transforming our vehicles to electric. By the end of the decade every model will be available with full battery power. We will launch six pure-electric models across the Range Rover, Discovery and Defender brands by 2026, starting with the all-electric Range Rover in 2024.
It is about our technology and digital services leadership.
Pioneering technologies such as our Over-The-Air capability to deliver a future of exceptional digital services, features and experiences for our clients.
Our Open Innovation strategy means working with global start-ups and scale-ups, to bring new thinking and opportunities across seven key areas including sustainability, connectivity, and electrification.
It is about partnering with the innovators, developing strategic collaborations that allow us to lead not follow.
Reimagine is about the renaissance of Jaguar as a pure-electric brand from 2025.
A copy of nothing, Jaguar will be respectful of the past, but not bound by it. A new distinct design language built on our new in-house platform will deliver a dramatic, truly aspirational brand.
Guided by our Planet Regenerate, Engage for Good and Responsible Business programmes, sustainability is at the heart of everything we do.
Jaguar Land Rover and Wolfspeed, Inc. have announced a strategic partnership to supply Silicon Carbide semiconductors for next generation electric vehicles, delivering increased powertrain efficiency and extended driving range. Under its Reimagine strategy, Jaguar Land Rover is transforming to an electric-first business, to become carbon net zero across its supply chain, products, services, and operations by 2039.
Jaguar Land Rover has announced a new Open Innovation strategy, to accelerate next-generation technology and sustainability to support its Modern Luxury vision for the business, its partners, and customers.
Open Innovation will drive collaborations with start-ups, scale-ups and like-minded external organisations on electrification, connectivity, digital services, metaverse, intelligent enterprise, manufacturing, supply chain and sustainability.
Jaguar Land Rover has committed to reducing greenhouse gas emissions across its operations by 46 per cent by 2030. In addition, the company will cut average vehicle emissions across its value chains by 54 per cent, including a 60 per cent reduction throughout the use phase of its vehicles.
NEXT GENERATION TECHNOLOGY
Jaguar Land Rover has formed a multi-year strategic partnership with NVIDIA, the leader in artificial intelligence (AI) and computing, to jointly develop and deliver next-generation automated driving systems plus AI-enabled services and experiences for its customers.