ELECTRIFICATION IS AT THE HEART OF REIMAGINE AS WE TRANSFORM INTO AN ELECTRIC-FIRST MODERN LUXURY BUSINESS

Electrification is truly exciting for us. World class refinement, supreme driving dynamics, peerless uncompromised designs and next generation features are all expressions of the modern luxury electric experience we are curating for our discerning clients. 

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Electrification demands a pragmatic, forward-facing perspective as a business. We are transitioning into an electric future for all brands, with plug-in electric hybrids acting as a stepping stone. Before the end of the decade Range Rover, Discovery and Defender brands will offer pure-electric options, while Jaguar will be entirely electric.
- Thomas Müller, Executive Director Engineering

2026

The launch of all-electric Jaguar

2030

All nameplates to have a BEV variant

2039

JLR to be carbon net zero

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OUR FOOTPRINT

We are unwavering in our pursuit of a fully electric future which is exemplified by our rapidly transforming industrial footprint.

Our transformation extends beyond our vehicles, following a desire to unlock electrification across our entire footprint and ecosystem.

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Our Halewood plant in Merseyside will become JLR’s first all-electric production facility, whilst Solihull in the West Midlands will produce electric Range Rover, Range Rover Sport and Jaguar models.   

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The Future Energy Lab in Whitley, Coventry already develops, and tests Electric Drive Units (EDUs) built in-house, whilst the Engine Manufacturing Centre in Wolverhampton will build EDUs for our next generation EVs. 

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