3 December 2019

  • Jaguar Land Rover China has been awarded the inaugural 2020 Chinese Car of the Year Corporate Social Responsibility (CSR) Reputation Award
  • Winner was selected by a panel of 38 judges from across the industry
  • Jaguar Land Rover China has invested RMB 80 million ($11 million) over five years; targeting to benefit 500,000 children and young adults
  • Now in its sixth year, the Dream Fund is the first CSR fund in the Chinese auto industry dedicated exclusively to inspiring youth

Tuesday 03 December 2019, Shanghai, China – Jaguar Land Rover China has been awarded the inaugural 2020 Chinese Car of the Year Corporate Social Responsibility (CSR) Reputation Award in recognition ofits outstanding work through the China Dream Fund programmes.

The Jaguar Land Rover China Children & Youth Dream Fund, in association with the China Soong Ching Ling Foundation, was named the inaugural winner of the 2020 Chinese Car of the Year Corporate Social Responsibility (CSR) Reputation Award at the 2019 Guangzhou Motor Show on 21 November.

Jaguar Land Rover was commended by judges for placing CSR and sustainability at the core of its business development, and gave the global automotive company a special mention for its long-term commitment to China.

The Dream Fund, launched in 2014, is the first CSR fund in the Chinese auto industry exclusively dedicated to helping children and youth, particularly in many of China’s most underprivileged areas, realise their potential so that they can achieve their dreams and shape a brighter future. Programmes include a football coaching partnership with Tottenham Hotspur and a teacher training project called the ‘Dream Class’ and a Road Safety Experience Centre in Beijing.

In total, Jaguar Land Rover China has invested more than RMB 80 million ($11 million) over five years, and the programme will benefit in excess of 500,000 people in China.

Selected by a panel of 38 esteemed judges from across the industry, the award used Prime Research's statistics and influence data to assess the outcomes of the many shortlisted CSR programmes. It was the first time organisers had dedicated a specific category award to recognising outstanding CSR work, highlighting the growing significance of social responsibility and sustainability across the industry.

I hope that Jaguar Land Rover trains more excellent football stars for China through [its Jaguar Football Campus] programme.

Li Geng
Chief Editor of OrientAuto

[The Jaguar Land Rover Dream Class Programme] leads all the kids on the path to success, and meets their longing for knowledge.

Cui Jun
Founder of CheYanShe

Jaguar Land Rover has always believed that the success in China should not only be based on sales and profits, but also helping more people realise their dreams and promote the progress of the entire society.

Qing Pan
Executive Director of Jaguar Land Rover China

The China Soong Ching Ling Foundation Jaguar Land Rover China Children & Youth Dream Fund forms part of Jaguar Land Rover’s Destination Zero vision; an ambition to make societies safer and healthier, and the environment cleaner – sharing its skills and technology to make a difference to people’s lives and make communities stronger.

Beyond the Dream Fund and the China projects, Jaguar Land Rover’s global workforce volunteered more than 75,000 hours in 2018/19 to support team education visits and community projects focusing on regeneration, the environment, education and the community.

China Car of the Year (CCOY) is China’s most influential annual award in the automotive industry. Co-launched by 38 senior auto editors-in-chief and supported by Prime Research, the Award recognises the very best companies and initiatives in the Automotive sector.

Further information

About Jaguar Land Rover

Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.

At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2018 Jaguar Land Rover sold 592,708 vehicles in 128 countries.

We support around 260,000 people through our retailer network, suppliers and local businesses. At heart we are a British company, with two major design and engineering sites, three vehicle manufacturing facilities, an Engine Manufacturing Centre and soon to be opened Battery Assembly Centre. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. We have seven technology hubs, in the UK these are based in Manchester, Warwick (NAIC) and London. Globally these are located in Shannon, Ireland, Portland, USA, Budapest, Hungary and Changshu, China.

We have a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer the latest diesel and petrol engines. From 2020 all new Jaguar and Land Rover vehicles will offer the option of electrification, giving our customers even more choice.

Jaguar Land Rover PR social channels:

- Twitter: @JLR_News

For more information visit or contact:

Victoria Perry

Corporate Affairs Manager - Social Impact

+44 7392 108788

Notes to Editors

For more information about Destination Zero please visit

The Dream Fund currently supports 4 programmes across China, helping to fund programmes that promote creative education, social care and cultural exchange between China and the UK. Landmark programmes include;

Dream Fund Jaguar Football Campus with Tottenham Hotspur

Since inception, Jaguar Football Campus has benefited more than 160,000 Chinese students and teachers through grassroots Physical Education teacher training and China-UK Exchange trips. In 2016, the company cooperated with Tottenham Hotspur for the first time, enabling young footballers in China to access the advanced training philosophy from Tottenham Hotspur Football Club. The exchange will take place once again next month at the Tottenham Hotspur training centre, with 30 young people participating. 

Dream Class Programme

In September 2016, Jaguar Land Rover launched the Dream Class programme in partnership with Teach Future China – a NGO dedicated to providing volunteer teachers. The Dream Class initiative sought to improve Education provision in Zhaotong, Yunnan Province, through careful investment in the eponymous Jaguar Land Rover Hope School; helping to increasing teacher numbers and raising the overall quality of teaching. Through the programme, teaching ratios have been improved from 1:40 to 1:19 – enabling students there to access more courses than ever before, including Physical Education, art and music.