JAGUAR LAND ROVER REIMAGINES THE FUTURE OF MODERN LUXURY BY DESIGN

We have always been at the avant-garde of technologies and design in luxury vehicles, and we intend to continue…

Today, it’s time to reimagine the next chapter for this unique business and for the two unique brands it represents: Jaguar and Land Rover.

Thierry Bolloré
Chief Executive Officer

NEW GLOBAL STRATEGY – REIMAGINE – ANNOUNCED UNDER THE LEADERSHIP OF CEO THIERRY BOLLORÉ

Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.

“Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.

We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow.

The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us.”

Watch the full announcement of the Reimagine strategy below

 

WATCH NOW

Product News

JAGUAR I-PACE NOW SMARTER, BETTER CONNECTED AND FASTER-CHARGING

The Jaguar I-PACE – the world’s first premium all-electric performance SUV – now offers a new fast, intuitive infotainment system and quicker charging capability, making owning and driving an electric vehicle easier than ever.

Since its debut the I-PACE has won more than 80 global awards, including 2019 World Car of the Year, World Car Design of the Year and World Green Car, reinforcing its status as the Jaguar which tore up the rule book to become the first and best electric car of its kind.

 

LEARN MORE

New Land Rover Discovery is the ultimate, versatile seven-seat premium SUV

Featuring the latest generation of powerful and efficient six-cylinder Ingenium petrol and diesel engines, advanced Pivi Pro infotainment and superior comfort and practicality, New Discovery remains one of the most capable, connected and versatile full seven-seat premium SUVs in the world.

With Land Rover’s new Electrical Vehicle Architecture (EVA 2.0) underpinning a suite of advanced technologies, New Discovery delivers new levels of sophistication, desirability and efficiency while retaining its customary breadth of on- and off-road capability and towing credentials. From its updated Terrain Response 2 system and Software-Over-The-Air (SOTA) updates to its new Cabin Air Filtration*, New Discovery looks after customers like never before.

LEARN MORE