JAGUAR LAND ROVER REIMAGINES THE FUTURE OF MODERN LUXURY BY DESIGN

We have always been at the avant-garde of technologies and design in luxury vehicles, and we intend to continue…

Today, it’s time to reimagine the next chapter for this unique business and for the two unique brands it represents: Jaguar and Land Rover.

Thierry Bolloré
Chief Executive Officer

NEW GLOBAL STRATEGY – REIMAGINE – ANNOUNCED UNDER THE LEADERSHIP OF CEO THIERRY BOLLORÉ

Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.

“Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.

We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow.

The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us.”

Watch the full announcement of the Reimagine strategy below

 

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Product News

NEW RANGE ROVER WORLD PREMIERE: BREATHTAKING MODERNITY, PEERLESS REFINEMENT AND UNMATCHED CAPABILITY

Land Rover has revealed the New Range Rover at the Royal Opera House in London. The next generation defines modern luxury by design, providing more refinement, customer choice and scope for personalisation than ever before.

Range Rover is the original luxury SUV and has led by example for 50 years, combining serene comfort and composure with all-conquering capability. The New Range Rover is the most desirable yet, effortlessly combining breathtaking modernity and aesthetic grace with technological sophistication and seamless connectivity – with space for up to seven adults for the first time.

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JAGUAR ENHANCES E-PACE WITH NEW R-DYNAMIC BLACK EDITION AND ADVANCED TECHNOLOGY

The R-Dynamic Black Edition expands the E-PACE range, which features Jaguar’s advanced Premium Transverse Architecture, a choice of efficient Ingenium powertrains – including Plug-In Hybrid (PHEV) and Mild Hybrid Electric Vehicle (MHEV) technologies – state-of-the-art connectivity and luxurious interiors.

New technologies, including wireless Apple CarPlay® will provide added convenience and connectivity*. Wireless Android Auto™ will also become available at the same time*, making E-PACE ownership more connected than ever.

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ELEGANT NEW BRONZE COLLECTION EDITION AND SPORTY P300 HST BROADEN RANGE ROVER EVOQUE LINE-UP

The sophisticated new Range Rover Evoque Bronze Collection Special Edition features bespoke design elements inside and out, plus enhanced technology with the latest Pivi infotainment, while the new Evoque P300 HST brings a purposeful new look to the compact member of the Range Rover family.

The Evoque Bronze Collection Special Edition is available with a range of powerful and efficient powertrains, while the sporty Evoque P300 HST takes inspiration from the larger Range Rover Sport HST and is exclusively available with Land Rover’s potent P300 Ingenium petrol engine.

 

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