JAGUAR LAND ROVER REIMAGINES THE FUTURE OF MODERN LUXURY BY DESIGN

We have always been at the avant-garde of technologies and design in luxury vehicles, and we intend to continue…

Today, it’s time to reimagine the next chapter for this unique business and for the two unique brands it represents: Jaguar and Land Rover.

Thierry Bolloré
Chief Executive Officer

NEW GLOBAL STRATEGY – REIMAGINE – ANNOUNCED UNDER THE LEADERSHIP OF CEO THIERRY BOLLORÉ

Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.

“Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.

We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow.

The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us.”

Watch the full announcement of the Reimagine strategy below

 

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Product News

NEW RANGE ROVER WORLD PREMIERE: BREATHTAKING MODERNITY, PEERLESS REFINEMENT AND UNMATCHED CAPABILITY

Land Rover has revealed the New Range Rover at the Royal Opera House in London. The next generation defines modern luxury by design, providing more refinement, customer choice and scope for personalisation than ever before.

Range Rover is the original luxury SUV and has led by example for 50 years, combining serene comfort and composure with all-conquering capability. The New Range Rover is the most desirable yet, effortlessly combining breathtaking modernity and aesthetic grace with technological sophistication and seamless connectivity – with space for up to seven adults for the first time.

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INTRODUCING THE NEW LAND ROVER DEFENDER 130

Land Rover realises its original vision for a family of Defender vehicles with the introduction of the Defender 130, ideal for adventures for up to eight occupants.

Alongside the critically acclaimed Defender 90 and Defender 110, the Defender 130 adds another dimension to the all-conquering family of all-terrain vehicles, with adventuring opportunities for up to eight adults across three rows of full-size seating.

Like the Defender 90 and 110, the new 130 body design borrows its name from the original Defender family, inspired by the longest model in the line-up. It allows customers to effortlessly transport up to eight people across any terrain and is the ultimate demonstration of Defender’s breadth of talents.

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JAGUAR ENHANCES E-PACE WITH NEW R-DYNAMIC BLACK EDITION AND ADVANCED TECHNOLOGY

The R-Dynamic Black Edition expands the E-PACE range, which features Jaguar’s advanced Premium Transverse Architecture, a choice of efficient Ingenium powertrains – including Plug-In Hybrid (PHEV) and Mild Hybrid Electric Vehicle (MHEV) technologies – state-of-the-art connectivity and luxurious interiors.

New technologies, including wireless Apple CarPlay® will provide added convenience and connectivity*. Wireless Android Auto™ will also become available at the same time*, making E-PACE ownership more connected than ever.

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