Distinctly British, JLR is expressing the unique relationship between automotive excellence, aesthetic authenticity, and exceptional experiences.
Inspired by our spirit of ingenuity, we are reimagining the future, pushing the boundaries of potential, and creating real positive change, through brave new ideas and a freedom to dare.
JLR CREATES THE FUTURE
Our vision is to become proud creators of the world’s most desirable brands for the world’s most discerning clients.
PROF. GERRY MCGOVERN, CCO
"JLR presents four distinct and emotionally‑engaging brands, each built on a foundation of exemplary British design and craftsmanship."