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8 November 2019

Coventry, UK, 8th November 2019 – Jaguar Land Rover and Chery Jaguar Land Rover have jointly announced the appointment of Richard Shore as President, Integrated Marketing, Sales and Service in China, effective 1st January 2020.

Reporting to Felix Bräutigam, Chief Commercial Officer, Jaguar Land Rover, Richard will take responsibility for all Jaguar and Land Rover sales, marketing and service activities in China, one of Jaguar Land Rover’s key regions.  

I am delighted for Richard to take responsibility for Sales, Service and Marketing in China. It is a challenging market right now. But we are on a good trend to improve our performance, with a lot more potential for our business. He has extensive experience of the Chinese market. Prior to his planning role Richard was the CFO for Jaguar Land Rover China for 4 years, during this time he was also acting President for a year. He knows both the Land Rover and Jaguar brand and the business inside out.

Felix Bräutigam
Chief Commercial Officer

Richard has been with Jaguar Land Rover for more than 10 years and currently serves as Planning Director at the company’s headquarters in Coventry. Prior to this, he held the role of Global Marketing & Sales Controller and Director, Business Transformation. With his previous experience in China, understanding of the Chinese market, customers and retail business, Richard will help Jaguar Land Rover transform its operations in this region.

I am thrilled to return to China as my understanding and enthusiasm for this market will support Jaguar Land Rover to better serve our Chinese customers, our partners and all stakeholders, with the goal of realizing long-term win-win prospects for all parties.

Richard Shore
President, Integrated Marketing, Sales and Service in China

Further information

Ken Mc Conomy

Head of Global PR

Jaguar Land Rover

M: 0771 472 5236

Notes to Editors