Armed Forces Engagement 


Jaguar Land Rover first signed the Corporate Covenant (now the Armed Forces Covenant) in July 2014, pledging to treat those who serve, or have served, and their families with fairness and respect; and to guarantee that they will not be in any way disadvantaged within our business as a consequence of their service. 

In March 2021, we re-signed the Armed Forces Covenant, with updated pledges to reinforce Jaguar Land Rover’s commitment to supporting the Armed Forces Community. 


Vocational Support to the Armed Forces Community

Our ultimate ambition is to be the employer of choice for those leaving the military and we are working hard to realise this goal.  

Since 2014, over 1,000 veterans have been employed by Jaguar Land Rover, globally.  

As well as welcoming direct employment applications from members of the Armed Forces, we have also created innovative placements and training, designed to provide insight and support for careers beyond the military.


Find out more about our UK Retail Technician Programme.


We also support the Armed Forces Community beyond employment and training with us. 

We work with a wide range of partners, including Defence Relationship Management (DRM), the Regional Forces & Cadet Associations (RFCAs), the Career Transition Partnership (CTP), the Gold Award Association (GAA) and the Barclay’s led Veterans Employment Transition Service (VETS), to support their own Armed Forces engagement and employment of service leavers and veterans.

On A New Mission

In March 2019, we became a founding member of the Mission Automotive initiative.  This is delivered by Mission Motorsport, The Forces’ Motorsport Charity, in partnership with The Royal Foundation and Society of Motor Manufacturers and Traders and supported by the Ministry of Defence. The Mission Automotive initiative provides vocational support to members of the Armed Forces Community, to pursue careers in the automotive industry.

Supporting The Unconquered

The Invictus Games use the power of sport to inspire recovery, support rehabilitation and generate a wider understanding and respect for wounded, injured and sick Servicemen and women.

We’re proud to have been Presenting Partner since the inaugural Games in London, in 2014.  Since then, these global events have brought attention to the fighting spirit of wounded veterans, capturing hearts, challenging minds and changing lives.

Making Connections

In November 2019, we formally launched our employee Armed Forces Community Network (AFCN).  This brings together employees from across the Armed Forces Community, including veterans, reservists, Cadet Force Adult Volunteers (CFAVs), military spouses and partners, military parents and volunteer supporters of service charities.


We proudly support our employees who choose to serve as part of the Reserve Forces, supporting them with mobilisation and additional paid leave for Annual Continuation Training.

In 2020, we supported five employee Reservists who were mobilised as part of the COVID-19 Support Force, on Operation RESCRIPT.

Raising Funds

Beyond our close relationship with Mission Motorsport, we support charitable ventures and fundraising for many service charities including The Royal British Legion and Poppy Appeal,  SSAFA, Help for Heroes, Walking With the Wounded , Rally for Heroes, ABF The Soldiers' Charity, and individual regimental associations.


Since 2015, our active support for the Armed Forces Community has been acknowledged by our Gold status under the Defence Employer Recognition Scheme and this was revalidated in 2020.