Our journey to Destination Zero. A world of Zero Emissions, Zero Accidents and Zero Congestion. Our ambition is to make our societies safer and healthier, and our environments cleaner through relentless innovation. Adapting our products and services to the rapidly-changing world around us.
Prof Sir Ralf D Speth KBE FREng
Chief Executive Officer
Zero Emissions: In 2018, battery electric vehicles accounted for only 1.3 per cent of all passenger vehicle sales in Europe. It is government incentives and policies and advances in electrification technologies that will drive consumer take-up of zero emissions vehicles. However, 100 per cent emissions-free mobility requires the decarbonisation of the entire energy production process. Modern clean, efficient combustion engines have significantly reduced emissions and will continue to play a role as we transition to a future world of electric mobility.
Zero Accidents: Every year globally 1.3 million people die in car accidents, equivalent to eight jumbo jet crashes per day. Autonomous technologies can prevent these deaths.
Zero Congestion: Transport infrastructure across many countries is reaching its limits. Take central London, where the average speed of traffic is 7.4mph. Intelligent, networked transport systems offer the solution, with a future generation of system-level innovation.
A Sustainable and Smart World
To shape this new sustainable and smart world, we are investing in an electrified industrial footprint, every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice and creating cleaner, more connected cities.
In the last 10 years, we have halved the CO2 emitted per car across our vehicle range. We are closing the loop on our use of materials, ensuring that we minimise waste and get the most use, re-use and value out of the precious resources that help us to build every Jaguar and Land Rover product.
We adopt circular economy principles throughout our product creation processes, with active reuse and recycling and the application of innovative sustainable materials as we strive for zero waste in manufacture.