We are pioneers of innovation. We have developed world firsts. We are keeping pace with fast-moving tech industry. We are transforming today for tomorrow.
We have an ambition to make societies safer and healthier, and our environment cleaner. We call our vision for tomorrow’s mobility Destination Zero.
Our vehicle technology
Our current vehicles such as the new Range Rover Evoque and Land Rover Discovery offer a full range of Advanced Driver Assistance Systems (ADAS) features including Adaptive Cruise Control (ACC) with steering assist, ClearSight Ground View and Rear View mirror technologies, Automatic Emergency Braking, Lane Keep Assist, Traffic Sign Recognition, Blind Spot Assist, Park Assist and Adaptive High Beam. Supporting the driver, Adaptive Cruise Control (ACC) keeps a constant speed and distance from the vehicle ahead, providing increased comfort, reduced stress and improved safety. Jaguar was one of the first car manufacturers to offer this feature, introducing it first in the Jaguar XK in 1999. Today, combined with lateral control systems, ACC with Steering Assist delivers a Level 2 assistance system. We deliver the finest off-road and all-terrain capability. Our innovative Terrain Response 2 technology ensures you can wade rivers, climb mountains and explore places other SUVs cannot reach. We offer 21st century technology, the new Pivi Pro infotainment debuting in the New Defender features an intuitive interface while Software-Over-The-Air updates provide the latest software at all times, anywhere in the world.
Research and Innovation
Today’s research is tomorrow’s reality. The world of mobility will see more change in the next ten years than the last century. Autonomous, connected, electric and shared mobility services will transform society. We have already successfully tested our self-driving prototype vehicles on complicated inner-city roads. Our vehicles are more connected than ever, to each other and the infrastructure around it. We have tested smart technology that communicates with traffic lights to calculate the vehicle’s optimal speed to reduce time spent at red lights, improving traffic flow and reducing emissions. The Jaguar I-PACE embodies the innovation that puts us at the forefront of the electric vehicle revolution. We invest in, trial, test and launch new transport and mobility services from ride-hailing to self-driving.
Our technology partners
We have partnered with Waymo to bring the first premium self-driving electric vehicle, the Jaguar I-PACE, to the Waymo fleet. We work together with Blackberry, on cybersecurity and machine learning solutions. Our collaboration with CloudCar allows us to adopt next-generation cloud platform services. Our research teams work closely with academic partners at leading global universities to learn and bring the latest technology developments to our vehicles.