From 2020, all of our new vehicle models will offer our customers a choice of varying degrees of electrification, from mild and plug-in hybrid to battery electric, as well as advanced electronic architectures and ACES product features.
Prof Sir Ralf D Speth KBE FREng
Chief Executive Officer
Life. It’s not about figures. It’s about feelings. The moments that feed your soul. The occasions that take your breath away. The instances that leave you speechless. These are the moments we live for.
That’s why our designers and engineers at Jaguar develop a blend of responsive performance that gets your pulse racing, dramatic design that makes you stop and stare and a sense of theatre that stirs your emotions.
Our cars are a manifestation of our passion. Performance that cannot be measured, only felt. That’s why we call it art.
Decades of innovation have taken us Above and Beyond. We’ve navigated uncharted territory with a firm grasp of where we started – the unique marriage of capability and composure, which distinguishes every vehicle bearing the Land Rover badge.
In creating a vehicle that inspired total confidence whatever the terrain, we ushered in a new generation of adventurers. Our record-breaking expeditions demonstrate that if you’re driving into the unknown, only a Land Rover will do.