Embracing Circular Economy



As an early adopter of circular economy principles, Jaguar Land Rover has long recognised that “take, make, waste” processes threaten the availability of natural resources and the materials upon which we all depend. Our goal is to do more by closing the loop on precious materials, recycling and reusing our waste and materials wherever we can.

Our circular approach, like everything else that we do as a business, is underpinned by the values of Destination Zero. By reducing waste, treating it as a resource and recycling as much as possible, we are making a big difference in reducing our environmental impact and progressing towards our vision of zero emissions.


This philosophy enabled us to meet our 2020 target for Zero Waste to Landfill for our total UK operation two years ahead of schedule, which includes the removal of 1.3 million m2 of plastic from manufacturing lineside and replacing 14 million single use plastic items in business operations. 

Our global efforts have also seen us reuse 100% of the excavated soil during the construction of our manufacturing plants in Nitra, Slovakia and Itatiaia, Brazil, in reprofiling the surrounding land. Our long-term goal is to partner with key innovators to support recycled material, while still maintaining our high standards of safety and quality.


Breathing new life into old materials

Aluminium is a key component of our manufacturing process and vehicle design. Our latest project, REALITY, builds on longstanding work, such as 2016’s REALCAR initiative, finding pioneering ways to recover aluminium from end-of-life vehicles to build next-generation models. We already use up to 75% recycled content in our aluminium alloy grades, with the majority of the material coming directly from surplus material at the body press.

Bringing circularity into the vehicle lifecycle, we are recovering and reforming aluminium from used vehicles, giving it a second life in new models, and leading the sector when it comes to the application of aluminium closed-loop production.

Investing in new environmentally friendly technologies and processes is a vital part of Jaguar Land Rover’s business practice. We recently partnered with German Chemical company, BASF, to recover plastics from domestic household waste. The plastics were transformed into an oil via a thermochemical process and then later used as the raw material to create different plastic components. These components were successfully trialled in the prototype production of the front-end carrier in the all-electric Jaguar I-PACE.

Jaguar I-PACE REALITY Project

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BASF Collaboration

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Jaguar I-PACE: All-electric SUV

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Our approach to new materials

Our Destination Zero mission demands innovation in materials, processes and technologies that promote social, environmental and economical values. We aim to enable this innovation holistically through new methods of manufacturing that create a more responsible future.

This has been delivered in the form of new material options across our vehicle range, like the Kvadrat Premium Textile on the Range Rover Velar and Jaguar I-PACE; Eucalyptus Melange, our first plant-based textile, on the second-generation Range Rover Evoque; and most recently the Kvadrat Premium Textile option for the New Defender.


Global initiatives

‘Crates for Classrooms’ is a prime example of how our circular principles are applied across our global sites. As part of this project, Jaguar Land Rover’s Pune (India) manufacturing plant donated its wooden pallets to be upcycled into school desks in villages in rural parts of India.

Working with a local carpenter, engineers in Pune converted the pallets and crates into handmade school desks in three different sizes for children of all ages. In the last four years, the team has donated 700 desks to seven schools in and around Pune, benefitting more than 1,000 local children.


Reducing Plastic Waste

Our teams at the Engine Manufacturing Centre (EMC) have devised an innovative way to eliminate single-use plastic caps entirely from the production process, and in doing so saving the company £500,000 annually.

Through a rigorous production line analysis process, the team at Solihull were able to identify parts where excessive and unnecessary amounts of plastic packaging were used. A group of determined colleagues then trialled and tested a number of possible solutions, but settled on completely eliminating the need for the single plastic caps by covering the whole holding unit, which holds six complete engines, with one 100% recyclable bag.