Lucy Campbell Sufrboard


We Are Rethinking Waste


Waste doesn’t conjure up a great image for most people, but the truth is that leftovers can be valuable and worth treasuring. 

At Jaguar Land Rover, we are thinking differently about our rubbish, working with others to replace old ‘take-make- waste’ processes with more sustainable methods and materials.

As part of our ‘second life’ initiative, we’ve gone from Waste to Wave with our latest bright idea, turning left-over plastic from our design studios into surf boards.

We have created the first surfboard made from 100% recycled polyurethane plastic, created from design studio waste. The board, produced in partnership with eco-friendly manufacturer Skunkworks – was recently tested by Lucy Campbell, the UK’s top female surfer.

Many of the activities and products that make modern human life possible create waste. We know that we can’t prevent all products and practices that create waste, but we can develop innovative ways to reduce our impact on the environment. This programme is part of our wider commitment to become a zero waste business and is the latest in a series of innovative recycling initiatives which give a second life to waste materials. Plans are in place to create production versions of the surfboard.

Together we can solve the biggest challenges we face.

Together, we can make a difference.