steering wheel

Hello, My Name is Sayer

When Cars Can Drive Themselves, Will You Need A Steering Wheel?


Autonomous technology will change the way we drive our cars. Will we even need a steering wheel in the future?

Sheer driving pleasure is the bedrock of Jaguar Land Rover’s heritage. And we don’t believe this has to change in an autonomous world. In fact, giving you the choice of taking the wheel to enjoy the drive will always be part of who we are.

That is why we have created a vision of the steering wheel of the future. Sayer – the intelligent steering wheel that will not only revolutionise the way you drive, but also the way you live. Named after E-type designer Malcolm Sayer, this steering wheel doesn't just stay in your car – it lives in your home and becomes your trusted companion. In a world where you may no longer own a car, the steering will become your new connected mobile device.

Not just the ‘key’ to your car, it’s also your membership card for our on-demand service club. A club which offers sole ownership or the option of sharing the car with others in your community.

Advanced speech recognition software will allow it to answer your questions, connect you to the news, organise your travel and choose your entertainment.

Sayer knows what's in your fridge and can even order your shopping or a pizza.

We think the death of the steering wheel has been greatly exaggerated.