GOING ELECTRIC

From 2020 all new Jaguar and Land Rover model lines will be electrified. Environmental innovation is at the heart of our vision as we continue to develop a range of solutions to reduce our carbon footprint and impact. We have demonstrated this commitment with new electric models from Jaguar’s past, present and future.

E-TYPE ZERO

The electric Jaguar E-type Zero future-proofs one of the world’s most famous cars. Acclaimed by Enzo Ferrari as “the most beautiful car in the world”, the E-type now combines breathtaking design with electric power for the first time. E-type Zero has a cutting-edge electric powertrain for 0-62mph in just 5.5sec.

Electrification brings the first chance to truly reinvent the car. Designers are afforded a new freedom to challenge proportions previously dictated by internal combustion engines.

JAGUAR I-PACE CONCEPT

With daring design, luxurious interior space, exhilarating acceleration and an expansive range between charges, the Jaguar I-PACE Concept answers the needs of the electric consumer today.

This car will hit the road in 2018. A five-seater sports car, performance car, family car and SUV all in one, electric just got exciting.

It’s as daringly designed and innovative as the cars that put Jaguar on the map, with technology that enhances our customers’ lives. It sets a template for others to follow, just as we have always done.

FUTURE-TYPE

Tomorrow goes further still. The Jaguar FUTURE-TYPE is a fully autonomous electric concept that imagines mobility in a world where Jaguar customers can summon a fully-charged FUTURE-TYPE on-demand.

At the heart is Sayer - the AI steering wheel that will revolutionise your life. Named after Malcom Sayer, designer of the E-type, this steering wheel will be able to carry out hundreds of tasks. It will answer your questions, organise your travel and connect you to news and entertainment. Sayer knows what’s in your fridge and will order your shopping. It’s not just your key to the car,

it signals  your membership of our on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community, meaning you need only fully own the steering wheel, not the car itself.

That’s your future. Your electric future.