We believe real commitment starts from the ground up. That’s why in addition to our larger projects which support our global neighbours, we also work at a local level to benefit our local communities directly.
One example of this is Land Rover’s support for HITZ, an award winning social change programme delivered by Premiership Rugby and its associated clubs.
Through a structured programme of rugby, life skills training and mentoring, HITZ acts as an entry point for tackling some of the greatest challenges facing vulnerable British young people today. It aims to help them address:
- Personal barriers of disillusionment
- Inter-personal conflict and frustration
- Unemployment, lack of financial literacy and career direction
With a particular focus on the Not in Education, Employment or Training agenda (NEET), the project initiates behaviour change and fosters confidence in disenfranchised young people.
The programme encourages good relations between people regardless of their backgrounds and is an innovative solution to reducing youth crime and anti-social behaviour.
The HITZ model has been developed and refined over the last three years and currently involves six Premiership Rugby Clubs.
Funding from Land Rover will allow the programme to grow and expand further to all 12 Premiership Clubs and a 13th area of inner London, therefore reaching more communities and benefiting an increased number of vulnerable youths.
Land Rover will add enhanced scope and depth to the programme, drawing on facilities, resources and expertise through staff engagement. Ultimately increasing the participants’ opportunities to fulfil their true potential.
We are committed to making a positive contribution to society. Through our Global Corporate Social Responsibility programme, we are Advancing Knowledge and Improving Lives with investment in health, humanitarian and environmental projects. Ultimately, our goal is to bring positive change to the lives of 12 million people worldwide by 2020.