The Land Rover Journey of Discovery raised £1million for the International Federation of Red Cross and Red Crescent Societies (IFRC).
In February 2012, Land Rover sent its one millionth Discovery vehicle on a 50-day, 10,000-mile expedition from Birmingham to Beijing to raise £1million for the Red Cross. Land Rover donated the money to a vital water and sanitation project run by the Ugandan Red Cross.
Lack of safe water, and more importantly, sanitation is the most common and preventable cause of disease in the world today, and Uganda is one of the worst affected countries. Across the world a child dies as a result of poor sanitation every 20 seconds.
The project not only helps communities build clean water points, latrines and hand-washing facilities but it also empowers schools, families and community groups to share information about sanitation techniques through drama, dance and music, enabling them to take ownership of the project and become a healthy community.
The Ugandan Red Cross has been working to provide safe water and sanitation to 90,000 people in the last four years, and with Land Rover's help an additional 45,000 beneficiaries will be reached.
We are committed to making a positive contribution to society. Through our Global Corporate Social Responsibility programme, we are Advancing Knowledge and Improving Lives with investment in health, humanitarian and environmental projects. Ultimately, our goal is to bring positive change to the lives of 12 million people worldwide by 2020.