Using adventure to improve and save lives, that is the key concept behind the Kingsley Holgate Africa Foundation, set up by one of the most colourful modern day explorers.
For many years, Land Rover has been supplying Defender and Discovery 4s to Kingsley and his team to deliver humanitarian aid to communities across the continent. At Land Rover, we aim to deepen our relationship with the Foundation over the next few years across three key initiatives:
The mosquito nets distributed to pregnant mothers and children under the age of five need to be replaced every three to five years. Redistributing nets gives the Foundation the opportunity to gather invaluable research on malaria and mosquito net use, whilst educating rural communities.
Malaria rates have already decreased by up to 75% when mosquito bed nets have been used correctly. The Foundation will distribute a further 15,000 nets next year.
Right to Sight
The Right to Sight campaign distributes ready reader spectacles, allowing poor-sighted rural Africans to work, read their holy book or place a worm on a hook for fishing. The Kingsley Holgate Foundation will distribute approximately 7,000 spectacles over the next year.
The Kingsley Holgate Foundation’s LifeStraw campaign aims to reach communities without access to portable water. These include rangers living in the bush and protecting endangered wildlife and rural communities around areas of Cholera-contaminated water. Each LifeStraw lightweight purification device that provides 1,000 litres of drinking water, enough for one person for one year.
We are committed to making a positive contribution to society. Through our Global Corporate Social Responsibility programme, we are Advancing Knowledge and Improving Lives with investment in health, humanitarian and environmental projects. Ultimately, our goal is to bring positive change to the lives of 12 million people worldwide by 2020.