Red Cross work in Italy


Effectively supporting sustainable social development is a complex challenge. Our Improving Lives initiative features an exciting, new collaboration between academic leaders, humanitarian organisations and industry. Each bringing expertise from different fields.

Find out more about some of the exciting partnerships we are building with:

The International Federation of the Red Cross and Red Crescent Societies

The longstanding partnership between Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC) is a natural fit.

Often operating in some of the world’s most remote communities and challenging environments - Land Rover can deliver clear benefits to the IFRC in helping the organisation deliver humanitarian initiatives such as water and sanitation, health and social care, and disaster preparedness. 

Land Rover and the IFRC began working together in 2007 and in 2010 launched the initiative ‘Reaching Vulnerable People Around the World’. Since the beginning of the partnership, we have raised over £6.4 million and helped  812,000 beneficiaries in 17 countries through health and social care projects, and donating or lending our vehicles.

As part of our new Global CSR programme, we are now expanding the reach of this partnership to be a truly international initiative, with greater involvement for our local markets. These are just some examples of projects we are supporting through the IFRC:



Jaguar Land Rover began working with ClimateCare in 2007. Through this exciting collaboration, we are able to invest our resources in projects that deliver both environmental and social benefits - directly impacting climate change, tackling poverty, improving health and increasing community welfare, building better futures for millions of people around the world.

The Born Free Foundation

The Born Free Foundation rescues animals at risk and helps communities manage their relationship with these stunning species, as the environments we share come under increasing pressure.

Ever since Land Rover featured in the classic Born Free movie, we’ve had a close affinity for this cause. And today we’re proud to have a close partnership supporting this invaluable conservation work in the UK, Kenya, Ethiopia, South Africa, India and Sri Lanka.

Born Free rely on Land Rover’s financial and vehicle support to enable workers to cover the wide areas affected. Find out more about our unique partnership supporting Born Free in their work around the world:

    • Rescuing big cats from tiny cages
    • Fighting the ivory trade
    • Moving elephants to safe places
    • Care for orphaned chimps
    • Protecting endangered species such as tigers, gorillas and marine turtles

The Kingsley Holgate Foundation

For many years, Land Rover has been supplying Defender and Discovery 4s to Kingsley and his team to deliver humanitarian aid to communities across the continent. At Land Rover, we aim to deepen our relationship with the Foundation over the next few years across three key initiatives...

The Cathy Freeman Foundation

Land Rover in Australia supports the Cathy Freeman Foundation (CFF) – an organisation dedicated to creating vital educational opportunities to improve the outlook for indigenous children. The Foundation supports 600 school-aged children in Palm Island, one of the largest remote indigenous communities in Australia. 

The China Youth Development Foundation

Jaguar Land Rover are working in partnership with The China Youth Development Foundation (CYDF) - the top NGO in China responsible for children and youth development. Helping communities in areas worst-hit by earthquake

HITZ delivered by Aviva Premiership Rugby Clubs

Land Rover supports HITZ, an award winning social change programme delivered by Premiership Rugby and its associated clubs.

Through a structured programme of rugby, life skills training and mentoring, HITZ acts as an entry point for tackling some of the greatest challenges facing vulnerable British youth today. It aims to help young people address:

  • Personal barriers of disillusionment
  • Inter-personal conflict and frustration
  • Unemployment, lack of financial literacy and career direction

With a particular focus on the Not in Education, Employment or Training agenda (NEET), the project initiates behaviour change and fosters confidence in disenfranchised young people.

The Prince's Countryside Fund

Land Rover announced in January 2013 a three-year partnership with The Prince's Countryside Fund. The partnership involves the support of rural communities and offers help to people living in the UK countryside dedicated to building a sustainable future in these locations.


We are committed to making a positive contribution to society. Through our Global Corporate Social Responsibility programme, we are Advancing Knowledge and Improving Lives with investment in health, humanitarian and environmental projects. Ultimately, our goal is to bring positive change to the lives of 12 million people worldwide by 2020.