Land Rover Defender in arctic landscape

'POLE OF COLD' EXPEDITION WINS LAND ROVER BURSARY WITH ROYAL GEOGRAPHICAL SOCIETY (with IBG)


The Pole of Cold Expedition has been named as the 2013 winner of a bursary from Land Rover and the Royal Geographical Society (with IBG). The expedition, which will see a team chasing the onset of winter across Europe to Siberia, is the sixth project to benefit from this annual award.

The purpose of the expedition is to examine winter as a geographical concept by exploring the social, cultural and physical implications of the season on communities that the team meet. Combining adventure, geography and art, the expedition will share stories of the day-to-day life in extreme climates - connecting with a wide audience through innovative, simple and free digital and satellite technology, in order to draw inspiration for, and reflection upon one’s own lifestyle during the coldest months of the year.

The bursary includes up to £30,000 of funding, as well as the loan of a brand new Land Rover Defender. The vehicle’s superior off-road capabilities are bound to prove invaluable as the team experience temperatures as low as minus 50° as they reach the coldest place in the northern hemisphere, Siberia’s Pole of Cold.

Team leader Felicity Aston, a veteran of Antarctic exploration, will travel with Gisli Jonsson, an expert mechanic in sub-zero temperatures. They’ll be joined by filmmaker and photographer Manu Palomeque and set off from the Royal Geographical Society, London, in November. Over 12 frozen weeks, the team will travel through Russia and Siberia, before returning via Kazakhstan and arriving back in the UK in February 2014.

Mark Cameron, Land Rover’s Global Brand Experience Director, described how this project came out as a clear winner, “Felicity and her experienced team have really captured the essence of the bursary through the concept of their expedition. The Land Rover Defender will not only enable the team to reach the remotest communities, it will also be adapted into a mobile studio enabling their continuous story to be accessed by a worldwide audience.”

At Land Rover, we are committed to making the biggest possible contribution to society. As part of our Corporate Social Responsibility programme, we invest in health, humanitarian and environmental projects to help communities face social and economic challenges. Ultimately, our goal is to improve the lives of 10 million people around the world by 2020 – delivered through programmes with our partners: ClimateCare, IFRC, Born Free Foundation and the Royal Geographical Society (with IBG).