Halewood, UK: As demand for the Range Rover Evoque continues around the world, Jaguar Land Rover is celebrating two-years production for the award winning Range Rover Evoque at its Halewood advanced manufacturing plant.
Jaguar Land Rover has invested more than £230 million in Halewood since 2011 for Range Rover Evoque production. This includes improvements to the manufacturing plant, such as Jaguar Land Rover's first contrast roof spray robot and the £5m under-body storage (Kipper) system, which was vital in ensuring Halewood could move to 24 hour production for the first time in the 50-year history of the plant.
The Evoque success has also spread out into the wider UK automotive supply sector. Since 2011 Jaguar Land Rover has awarded £3bn worth of supply contracts to more than 40 companies in the UK, many in the North West. In addition, due to continued global demand for Range Rover Evoque, in May 2012, Jaguar Land Rover announced a new external logistics centre in Ellesmere Port, creating an additional 300 new jobs.
Since 2011 the Halewood workforce has trebled to 4,500 employees. As part of Jaguar Land Rover's commitment to developing the skills of its employees, more than 2,300 employees have completed training programmes over the past year. This includes over 1,800 Level 2 Intermediate Apprenticeships, 76 NVQs and more than 430 learners across three other skills programmes including the Level 3 Group Leader Programme.
Halewood continues to operate 24 hours a day to cater for the strong global demand for Land Rover Freelander 2 and Range Rover Evoque and in recognition to the growth, investment and impact on the local economy, the plant has received a number of regional awards over the past 12 months.
Two years ago, when the first vehicle rolled off the production line, the Range Rover Evoque had already generated an exceptional market response with more than 18,000 advance orders from customers worldwide. This interest continues today with demand for the Range Rover Evoque driving sales of more than 108,000 units in 2012, the first time a single Jaguar Land Rover vehicle line has exceeded the 100,000 milestone in just 1 year.
Halewood Operations Director, Richard Else, said:"The Range Rover Evoque has been a huge success for the company and Halewood. Even after 2-years and with almost 200,000 on the road, this car still turns heads wherever you go, which is a remarkable achievement."
"Equally amazing is the 4,500 strong workforce at Halewood. Just 12 months ago when we added 1,000 new jobs, to move to 24-hour production, we had 35,000 applicants applying to be part of the team. This says a huge amount about the desire to work here. We have a proud team, building two outstanding Jaguar Land Rover vehicles. It is a superb centre of manufacturing excellence, which is playing a significant part in the unprecedented growth of the company."
The Range Rover Evoque is designed, engineered and manufactured in the UK with around 80 per cent of production exported to 177 global markets - generating an estimated £2 billion in annual export value for the UK.
With more than 130 global awards under its belt, the Range Rover Evoque has gained critical acclaim from customers and media alike. The Range Rover Evoque continues to receive plaudits for its concept car looks, dynamic driving performance, class leading off-road skills and excellent cost of ownership.